Free cheat sheet
Work out the ROAS target your store can actually afford.
The numbers you already have in Shopify tell you the most you can pay for a new customer, the lowest ROAS you can survive, and the target you should actually be aiming at. This cheat sheet walks you through all seven steps, then does the math with you.
What's inside
- Steps 1-3. The three inputs, with the exact Shopify reports and settings: your 12-month LTV and repeat multiple, your true CAC per new customer, and your gross margin
- Steps 4-6. The three calculations: your acquisition ceiling, your break-even ROAS floor, and your first-order break-even ROAS, the number to aim at
- Step 7. The set-and-adjust rule, so the target steers on CAC instead of chasing reported ROAS
- An "Enter yours" worksheet table, plus a worked example with real numbers so you can check your own work
Companion to the video "ROAS Can Go Up Two Ways. Only One Is Growth." Two pages, printable, about 15 minutes to fill in.
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Download the cheat sheet (PDF)Two pages. Print it, or fill it in on screen.
What you're getting
Two pages. Page one is the seven steps, with the formulas and the Shopify click paths. Page two is where you enter your own numbers, next to a worked example.