Growth Projects
Competitive Intelligence Report
Do You Actually Know What Your Competitors Are Doing?
Deep competitor analysis with screenshots, messaging matrix, and gap identification. Strategy, not just research.
You're spending money on ads and refining your messaging. But so are your competitors, right now. Do you know what they're saying? Where they're weak? What claims they're making that you're not?
Most businesses take a quick glance at a competitor's homepage and move on. That's not strategy, that's guessing.
A Competitive Intelligence Report gives you the full picture. I systematically analyze your top competitors' websites, messaging, and positioning, then show you exactly where the gaps are: what everyone claims (so you must too), and what no one claims (your opportunity to own).
This isn't a stack of screenshots. It's a strategic roadmap for how to stand out.
WHAT THIS SOLVES
Sound familiar?
- You're running ads but your messaging sounds like everyone else in your industry
- You don't know what claims your competitors are making on their homepages
- You're about to invest in a new website or campaign but aren't sure how to differentiate
- Your ads get clicks but don't convert, and you suspect it's a messaging problem
- You've asked your team "what makes us different?" and gotten vague answers
- Previous agencies gave you generic "best practices" instead of insights specific to your market
WHAT YOU GET
A Complete Competitive Picture
5 Competitors Analyzed
Deep dive into their websites, messaging, and positioning. Not surface-level browsing: structured analysis using a 16-point framework.
Messaging Matrix
Side-by-side comparison of what every competitor claims. You'll see exactly who says what, and where they all sound the same.
Positioning Map
Visual map showing where you sit relative to competitors. Identifies white space in your market that no one is claiming.
Gap Analysis
What everyone says (table stakes, you need these too). What no one says (your opportunity to differentiate). What's overused (noise to avoid).
Quick Wins
5-7 specific, actionable changes you can make in the next 30 days. Not vague advice: tied directly to observations from the analysis.
Full Report with Screenshots
10-15 page professional report with annotated screenshots, data tables, and strategic recommendations. Delivered as a PDF you can share with your team.
THE PROCESS
How It Works
Tell Me Who to Analyze
Share your top 3-5 competitors. If you're not sure who they are, I'll help you identify them using search data and industry research.
I Do the Deep Research
Over 5-7 business days, I systematically analyze each competitor's website, messaging, positioning, and claims using a structured framework.
You Get the Full Picture
You receive a professional report with a messaging matrix, positioning maps, gap analysis, and prioritized recommendations.
You Act with Clarity
No more guessing what makes you different. You'll know exactly how to position your business, what messaging to use, and where your competitors are vulnerable.
SAMPLE DELIVERABLE
Here's What You'll Receive
Every report is custom. But here's the structure you can expect:
Executive Summary: 3 key findings at a glance
Competitor Profiles: Who they are, what they claim, where they're strong
Messaging Matrix: Side-by-side view of every claim across all competitors
Table Stakes vs. Opportunities: What you must say vs. what you can own
Opening Hooks Analysis: How each competitor opens their pitch, and what grabs attention
Positioning Map: Where you sit vs. the field, and the white space to claim
Google Ads Copy: Ready-to-test ad copy built from the gaps
Quick Wins: Specific actions you can take this month
Core Opportunity: The single biggest positioning move available to you
PRICING
Three Tiers
$887
- ✓ 3 competitors analyzed
- ✓ Website messaging & positioning
- ✓ 2-3 page summary
- ✓ Top quick wins
- ✓ 20-minute walkthrough call
- ✓ Delivery in 3-4 days
$997
- ✓ 5 competitors analyzed
- ✓ Website + ads
- ✓ Full 10-15 page report with screenshots
- ✓ Messaging matrix + positioning map
- ✓ Quick wins + Google Ads copy
- ✓ 20-minute walkthrough call
- ✓ Delivery in 5-7 days
$2,997
- ✓ 5-7 competitors analyzed
- ✓ All channels: website, ads, social, email
- ✓ Everything in Full Analysis
- ✓ 1-hour strategy workshop
- ✓ Delivery in 7-10 days
Not sure which tier fits? Tell me about your business and I'll recommend one, and confirm what to expect.
NOT READY YET?
Start With a Free Competitive Position Snapshot
Name your #1 competitor and I'll send you a 2-page snapshot within 2 business days: your homepage and theirs side by side, a Competitive Gap Score, and the single biggest angle they're leaving open. No payment, no call. One snapshot per business.
It's a small slice of the full report. You'll see exactly what the paid tiers go deep on.