Growth Projects
Product Feed Optimization
Your Products Can't Sell If Google Can't Find Them
Poor feed data means invisible products. I optimize your product feed so Shopping and PMax campaigns get more impressions, better matching, and higher click-through rates, all from the same ad spend.
Your feed decides which searches your products show for, and at what cost. Generic titles, thin descriptions, and wrong categories make Google guess, and you pay for the wrong clicks.
THE PROBLEM
Most Product Feeds Are Leaving Money on the Table
- Generic titles that don't match what shoppers search for
- Thin descriptions that hurt how Google understands your products
- Wrong categories that trigger irrelevant, expensive searches
- Suppressed products that aren't showing at all
- Missing attributes (color, size, material) that keep you out of filtered results
You're paying for traffic either way. The question is whether your feed sends it to the right products.
WHAT I FIX
Every Product Gets
Optimized Titles
Front-loaded with brand, product type, and the attributes shoppers actually search for.
Enhanced Descriptions
Rich, unique content that helps Google match your products to the right queries.
Correct Categories
The most specific Google taxonomy for accurate matching. No more guessing.
Complete Attributes
Color, size, material, and more, so your products qualify for filtered results.
THE PROCESS
How It Works
Export Your Feed
Send me your current product feed, the standard CSV export from Shopify, WooCommerce, or your platform. Takes 5 minutes.
I Analyze and Optimize
Full audit of your feed health, then title rewrites, description enhancements, category corrections, and attribute cleanup.
You Import and Go
Upload the optimized feed to Merchant Center with the instructions I send. Changes take effect within 48 hours.
PRICING
Three Tiers
$497
- ✓ Complete feed health analysis
- ✓ Problem products identified
- ✓ Title recommendations with examples
- ✓ Priority fix list ranked by impact
- ✓ Perfect for DIY implementation
- ✓ 20-minute walkthrough call
- ✓ Delivery in 3-5 days
$997
- ✓ Everything in Feed Audit
- ✓ Titles + descriptions rewritten for top 100 products
- ✓ Category mapping corrected
- ✓ Ready-to-import optimized feed
- ✓ 1 round of revisions
- ✓ 20-minute walkthrough call
- ✓ Delivery in 5-7 days
$1,997
- ✓ Everything in Feed Optimization
- ✓ All products optimized (up to 500 SKUs)
- ✓ Complete attribute cleanup
- ✓ 20-minute walkthrough call
- ✓ Review call at 30 days
- ✓ 2 rounds of revisions
- ✓ Delivery in 7-10 days
Catalog over 500 SKUs, or not sure which tier fits? Tell me about your store and I'll recommend one. Want a quick automated check first? Run the free Product Feed Analyzer.
FAQ
Questions? Answers.
What format do you need my feed in?
CSV or TSV is preferred. If you use Shopify, WooCommerce, BigCommerce, or similar platforms, the standard product export works fine.
Do you need access to my Merchant Center?
Helpful but not required. With view access I can see suppression reasons and diagnostics. Otherwise, the feed export is enough.
How long does it take?
Feed Audit: 3-5 business days. Feed Optimization: 5-7 business days. Full Overhaul: 7-10 business days.
Will this fix my suppressed products?
In most cases, yes. Suppression usually comes from missing required attributes, policy violations in titles, or incorrect categories, all of which get fixed during optimization.
What if my catalog is bigger than 500 products?
I offer per-SKU pricing for larger catalogs. Send me a message for a custom quote.
Do you handle the Merchant Center upload?
You get a ready-to-import file with instructions. Hands-on help with upload and verification is available if you need it.